DISCOVER REDEFINE MEAT
JOIN THE NEW-MEAT REVOLUTION
Redefine Meat™ Portfolio for Restaurant, Events and Catering
We believe that the world deserves new-meat*, delicious plant-based meat that is good for the environment and kind to animals. By studying the unique properties of animal meat and perfecting cutting-edge technology, we’ve developed a wide range of high-quality products that provide the full sensory experience of meat, including flavor, texture and aroma, without compromise.
Our professional new-meat* product line is expertly crafted to meet the demands and high standards of professional kitchens. Featuring ground meat, pulled meat, and premium cuts, it is proudly served by leading chefs at thousands of foodservice locations across Europe and is now available in the USA.
Why Serve Redefine Meat™?
- 5-senses culinary experience with the same flavors, texture and aroma as animal meat
- Endorsed by World-renowned chefs and found on the world’s top menus
- Widest product portfolio: ground, pulled and premium cuts.
- Appealing to different audiences: Vegans, Vegetarians and meat eaters alike.
- Supports your ESG goals: Reduced GHG up to 94% compared to animal meat.
- Nutritional powerhouse
- Innovation driven to produce delicious plant-based new-meat
ABOUT
Why serve Redefine Meat?
IN THE NEWS
FAQ
At Redefine Meat, we love meat.
Really, really love meat.
We believe that the world deserves new-meat*, delicious plant-based meat that is good for the environment and kind to animals. By studying the unique properties of animal meat and perfecting cutting-edge technology, we’ve developed a wide range of high-quality products that provide the full sensory experience of meat, including flavor, texture and aroma, without compromise.
Our category-defining new-meat portfolio spans ground meat, pulled meat and premium cuts, which are proudly served by leading chefs at thousands of foodservice locations across Europe and now available in the USA.
- 5-senses culinary experience with the same flavors, texture and aroma as animal meat
- Endorsed by World-renowned chefs and found on the world’s top menus
- Widest product portfolio: ground, pulled and premium cuts.
- Appealing to different audiences: Vegans, Vegetarians and meat eaters alike.
- Supports your ESG goals: Reduced GHG up to 94% compared to animal meat.
- Nutritional powerhouse
- Innovation driven to produce delicious plant-based new-meat
06/02/2023
Michelin Chef-Approved Vegan Meat Hits 70 Restaurant Menus to Redefine Protein
Redefine Meat’s 3D-printed vegan steaks, tenderloins, and lamb shanks are expanding across Europe to kick off a new era of center-of-the-plate proteins.
29/09/2023
Redefine Meat: “Our New-Meat is a ‘Hero Item’ on Menus, Appealing to Meat Lovers and Vegans”
Israel’s Redefine Meat is known for its unique “new-meat” technology, said to be able to replicate any cut of meat in plant-based form. Since the…
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Redefine Meat™ Portfolio for Restaurant, Events and Catering
Our broad portfolio of new-meat provides a premium culinary experience for any type of cuisine, and is suitable for any diet. Created with meat experts and loved by chefs, Redefine Meat products are revolutionizing foodservice with their taste, texture and versatility.







*These are the names of the product in Europe.
We changed them for the US market. So if you are looking on our global site these are
the names you will see, but for the US we will use different ones.
Back of the House
Get Inspired
Want to make the perfect new-meat Burger, a delicious flank steak or a succulent grilled new-meat chorizo? Check out our inspirational recipes and cooking guides for each of our new-meat products.
Front of the House
Menu and Staff Guidelines
Following these easy guidelines will help you incorporate and promote REDEFINE MEAT™ products on your menu as well as train your staff to feel comfortable answering any and all questions about our products.
Let’s Get Digital
Brand, Marketing and Social Media
Want to showcase the REDEFINE MEAT™ logo on your menu? Need an amazing image for social media? Want to be aligned with our brand guidelines? All our support resources and more, are available for download.
Contact Us
Want to schedule a tasting? Have a question? Need culinary support? We are here for you! Fill out this short form and a member of our team will reply promptly.